Porsche makes an average of $17,000 on every car it sells
But what Ferrari makes per car is even more impressive
But what Ferrari makes per car is even more impressive
Porsche has long been one of the most lucrative automakers in the world, but we didn't realize just how good they were at maximizing profits.
According to Bloomberg, the company made an average of $17,000 in profit on each of the 238,000 cars it sold last year. BMW and Mercedes make around $5,000 per car. Why? It's because Porsche's entire line, even the Macan, is a premium product. Nobody is looking for a cut price Porsche, and essentially nobody buys a Porsche with no options on it. The average transaction price for those 238,000 vehicles was $90,000.
That's really good, but there's another tidbit from Bloomberg that is even more impressive.
Ferrari, the brand that makes shirts, theme parks, trinkets, and some of the finest cars in the world, makes $90,000 on each car sold. Yes, you read that correctly, $90,000. However, there is a bit of a catch.
Ferrari's business is different than Porsche's. Nearly 30 percent of the company's profits come from Ferrari's other ventures into clothing, branding, experiences, and similar activities. Also, Ferrari is more exclusive than Porsche, selling just 8,000 cars per year. So you need to pay a premium to be one of the lucky few who get to drive off in a brand new Ferrari.
That must mean that the profit Pagani makes per car is insane.