‘Busch Latte’ ready to wake up Midwest beer drinkers

Everyone remembers the classic coffee commercials from the '80s and '90s with families starting their morning off with great-smelling coffee followed by a catchy jingle.So, for the launch of Busch Latte – which is available in Kansas and Missouri for a limited time – St. Louis brewery Busch paid homage to these ads with a coffee-inspired jingle of its own.The new commercial captures Busch Guy waking up to the crack of a Buschhhhh Latte, as he shares a beer and good times with two of his buddies, with an earworm of a jingle to boot.“Busch Latte, the affectionate nickname Busch Light fans have given to their beloved brew, is finally here and currently on sale for a limited run in seven states across America’s heartland,” a news release from the brewery said. “Same crisp, refreshing Busch Light, but with a fun and premium twist on the packaging that fans have been pining for.”The specially marked and limited-edition cans are available now in 30 packs across Kansas, Missouri, Iowa, Minnesota, North Dakota, South Dakota and Nebraska. In addition to the name change, Busch Latte cans also have a special shout out for the Heartland states, with new text under the logo that reads: “Brewed for America’s Heartland.”

ST. LOUIS —

Everyone remembers the classic coffee commercials from the '80s and '90s with families starting their morning off with great-smelling coffee followed by a catchy jingle.

So, for the launch of Busch Latte – which is available in Kansas and Missouri for a limited time – St. Louis brewery Busch paid homage to these ads with a coffee-inspired jingle of its own.

The new commercial captures Busch Guy waking up to the crack of a Buschhhhh Latte, as he shares a beer and good times with two of his buddies, with an earworm of a jingle to boot.

“Busch Latte, the affectionate nickname Busch Light fans have given to their beloved brew, is finally here and currently on sale for a limited run in seven states across America’s heartland,” a news release from the brewery said. “Same crisp, refreshing Busch Light, but with a fun and premium twist on the packaging that fans have been pining for.”

The specially marked and limited-edition cans are available now in 30 packs across Kansas, Missouri, Iowa, Minnesota, North Dakota, South Dakota and Nebraska.

In addition to the name change, Busch Latte cans also have a special shout out for the Heartland states, with new text under the logo that reads: “Brewed for America’s Heartland.”